07.11.06
Search Engine Marketing Experts Tell Businesses How to Succeed
Nashville, Tennessee Search Engine Marketing Experts Work Media Tell Businesses Exactly How to Succeed Online with New Internet Marketing Book
Nashville-based Work Media has released a new Internet marketing guide, “Aggressive Online Marketing Fundamentals: the Work Media Approach.” The book is a high level primer on the various aspects of running an aggressive online marketing campaign. It touches on search engine optimization, pay-per-click campaign management, copywriting, blogging, email newsletters, linking campaigns, and more. While not going into great detail on the specifics of the various techniques, the book provides a foundation for prospective marketers to try various methods and engage in further research.
Nashville, TN (PRWEB) May 31, 2006 — Jerry and Chris Work, founders of Nashville-based Internet marketing firm Work Media, have just released an Internet marketing guide titled “Aggressive Online Marketing Fundamentals: the Work Media Approach.” The book is a high level primer on the various aspects of running an aggressive online marketing campaign.
Said Jerry Work, “We believe successful online marketing involves a combination of technology and direct marketing techniques. Companies also need to adopt a multi-pronged strategy, using many different techniques as necessary to drive targeted traffic to their web sites.”
The book touches on numerous areas, including search engine optimization, pay-per-click campaign management, copywriting, blogging, email newsletters, and linking campaigns. While not going into great detail on the specifics of the various techniques, the book provides a foundation for prospective marketers to try various methods and engage in further research.
The book, which is approximately 16,000 words in length, is a free download from the Work Media web site in .pdf format.
For additional information, contact Jerry or Chris Work at 888-299-4837 or via email at email protected from spam bots.
About Work Media
Work Media consists of Jerry Work and his brother Chris Work, and various professional copywriters, designers, and programmers they work with on a project-by-project basis. The company specializes in implementing aggressive, multi-pronged Internet marketing plans. The Work brothers have experience marketing everything from highly-specialized service industries to multi-million dollar ecommerce sites.
CONTACT INFORMATION:
Jerry Work, Chris Work
Work Media
888-299-4837
http://www.workmedia.net###
Press Contact: Jerry Work
Company Name: Work Media
Email: email protected from spam bots
Phone: 615-473-2045
Website: http://workmedia.net
Let’s Drop PPC in Favor of Flat Rate
From what I’ve been seeing, I think it’s only a matter of time before contextual network advertising is largely replaced by flat-rate advertising. Why? Click Fraud!
Click fraud is out of control and the providers either can’t or in some cases I feel, won’t seriously address the problem. The losers are the advertisers. If they are lucky they will not be in an industry that’s on the radar of those doing most of the fraud, but if they aren’t they have to be making quite a bit from sales to justify what they are spending.
A Flat-Rate Ad system something like what AdBrite.com offers is the only way I can see to combat the problem. What it would do is remove the incentive for fraud completely. The other option would be for the advertising networks to gain access to the advertisers traffic information, but most advertisers will not want to give up that information, and frankly I think the effort involved to process the data is more than search engines want to take on, especially when you consider they will be reducing their income when they really see how bad the fraud problem is…!
I have to believe that the fraudsters have evolved to the point that they can commit the fraud in a slow controlled way so as to not attract attention to what they are doing. A large-scale operation could easily assemble thousands of clickers, using hijacked proxy servers, or just those free AOL accounts to cover up the abuse.
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Search System Enables Charitable Click Fraud
PRODEGE Allows Members, Community and Supporters to Make Contributions to Organization Just by Searching the Internet
PRODEGE makes it simple to use this new way to raise funds. PRODEGE provides organizations with private label search engine portals that offer a unique approach to fundraising. PRODEGE is simple to use and free to all qualified organizations.
Los Angeles, CA (PRWEB) May 1, 2006 — PRODEGE is the first socially-conscious search engine. We have pioneered a new way for charities to raise contributions with a cost-free vehicle. With PRODEGE, each participating charitable organization has its own private-label search site.
PRODEGE was designed by members of charitable organizations. We understand how difficult and time-consuming fund-raising can be. That’s why we developed this new and revolutionary tool.
PRODEGE transforms the simple act of Internet searches into a new and continuous revenue-producing stream.
Our mission is simple: Provide a state-of-the-art Internet search experience, while simultaneously raising money for the user’s favorite charity.
PRODEGE puts the power of the Internet to work for NPO’s. Last year, Internet searches generated nearly $5 billion in revenue from advertisers. PRODEGE provides charitable organizations with a unique way to tap into increased Internet search revenues.
Our strong relationship with leading search engine companies ensures the best search results, while generating a potentially endless stream of income for charitable organizations.
Private Label Search Engine Sample: www.takemehome.prodege.com
Please visit us at: www.prodege.com/organization
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Press Contact: Josef Gorowitz
Company Name: PRODEGE, LLC
Email: email protected from spam bots
Phone: 310 542 0901
Website: www.prodege.com/organization
