07.11.06

Search Engine Marketing Experts Tell Businesses How to Succeed

Posted in Search Engine Marketing at 10:28 pm by nielsentech

Nashville, Tennessee Search Engine Marketing Experts Work Media Tell Businesses Exactly How to Succeed Online with New Internet Marketing Book

Nashville-based Work Media has released a new Internet marketing guide, “Aggressive Online Marketing Fundamentals: the Work Media Approach.” The book is a high level primer on the various aspects of running an aggressive online marketing campaign. It touches on search engine optimization, pay-per-click campaign management, copywriting, blogging, email newsletters, linking campaigns, and more. While not going into great detail on the specifics of the various techniques, the book provides a foundation for prospective marketers to try various methods and engage in further research.

Nashville, TN (PRWEB) May 31, 2006 — Jerry and Chris Work, founders of Nashville-based Internet marketing firm Work Media, have just released an Internet marketing guide titled “Aggressive Online Marketing Fundamentals: the Work Media Approach.” The book is a high level primer on the various aspects of running an aggressive online marketing campaign.

Said Jerry Work, “We believe successful online marketing involves a combination of technology and direct marketing techniques. Companies also need to adopt a multi-pronged strategy, using many different techniques as necessary to drive targeted traffic to their web sites.”

The book touches on numerous areas, including search engine optimization, pay-per-click campaign management, copywriting, blogging, email newsletters, and linking campaigns. While not going into great detail on the specifics of the various techniques, the book provides a foundation for prospective marketers to try various methods and engage in further research.

The book, which is approximately 16,000 words in length, is a free download from the Work Media web site in .pdf format.

For additional information, contact Jerry or Chris Work at 888-299-4837 or via email at email protected from spam bots.

About Work Media

Work Media consists of Jerry Work and his brother Chris Work, and various professional copywriters, designers, and programmers they work with on a project-by-project basis. The company specializes in implementing aggressive, multi-pronged Internet marketing plans. The Work brothers have experience marketing everything from highly-specialized service industries to multi-million dollar ecommerce sites.

CONTACT INFORMATION:
Jerry Work, Chris Work
Work Media
888-299-4837
http://www.workmedia.net

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Press Contact: Jerry Work
Company Name: Work Media
Email: email protected from spam bots
Phone: 615-473-2045
Website:
http://workmedia.net

One Million Page Web Site Not Optimized For Search Engines

Posted in Search Engine Optimization at 10:25 pm by nielsentech

Debut of One Million Page Web Site

Onemillionpages.com makes its debut this month, featuring 1,000,000 unique web pages.

Provo, UT (PRWEB) May 26, 2006 — Two Utah college students launched onemillionpages.com this month – a web site with 1,000,000 unique pages. Each of the one million pages is a distinct HTML file and contains facts and puzzles like trivia and sudokus. The site features one million anagram puzzles, one half-million sudoku puzzles and a half-million word find puzzles. The site also includes treasure hunts that guide you through some of the million pages with tricky clues.

In hopes of attracting 1,000,000 visitors, each page has a section reserved for a unique personal message. Visitors to the site can choose one of the one million pages to host his/her own message for only $1. Each message is reviewed to ensure that the site remains suitable for all ages and then posted for the world to see. This site offers the potential opportunity to view 1,000,000 different messages from people all around the world.

“It’s different than a blog,” said Jacob Jenne, co-creator of the site, “Each visitor only gets a few lines to say whatever he or she wants to the world. It’ll be interesting to see what everyone writes. I mean, what would you write for everyone to see if you only had a few lines?”

Interesting facts about this site include the following:
- It took eight days (24 hours a day) to upload all of the files to the host server.
- Although each page was trimmed as much as possible, the site still occupies almost seven gigabytes of space.
- It took over 50 hours of processor time to generate all the puzzles and pages on the site including computer programs written in three different programming languages.
- If you tried to look at all 1,000,000 pages at one page per second for 40 hours a week, you wouldn’t finish seeing them all for almost seven weeks.

Jacob said concerning the site, “You just don’t realize how big a million is until you go to the site and start clicking the ‘next page’ link for a few minutes.”

Nathan Jenne, co-creator, stated, “Something that you don’t see much anymore is online entertainment suitable for all ages. This site is different. There’s something here for everybody.”

For more information please visit http://www.onemillionpages.com

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Press Contact: Nathan Jenne
Company Name: ONEMILLIONPAGES.COM
Email: email protected from spam bots
Phone: 801-592-6950
Website:
http://onemillionpages.com

Would You Pay $10,000+ For Sex.nr?

Posted in Domains at 10:24 pm by nielsentech

Domain Name One Auctions Sex.nr and Nic.nr Domains

The recent explosive growth in online business has made in imperative for businesses to own a top domain name.

(PRWEB) May 24, 2006 — Domain Name One, a domain reselling company, is offering two of the most rare and valuable keyword names, Sex.nr and Nic.nr for sale on ebay.com (item # 9730403630).

The recent explosive growth in online business has made in imperative for businesses to own a top domain name. Global branding and the rise of the Internet have created a huge market of demand for good domain names. Unfortunately, the skyrocketing costs of premium keywords at the .com level have weeded out the small businesses, with small budgets, from ever owning a premium, one word name.

However, small business wishing to own a great, memorable name can now buy great keywords in more obscure extensions for just a fraction of the price of the .com version. Recent sales of names such as nav.no for $700,000 help show the huge market for these types of names. It is clear why people like Sam Huang, founder and CEO of Domain Name One, have invested their money into the plethora of new extensions.

“With names such as diamonds.com selling for $7.5 million, it is imperative to offer a second hand solution to the problem of global branding…why pay thousands for something like PokerClub.com when you can get poker.cg for the same price?” says Huang, “We offer keyword names, such as Casino.vu, for a fraction of the price for the .com”.

The leaders in today’s domain world such as Bill Mushkin, CEO of Name.com, and Roland LaPlante, VP of Afilias, have invested heavily in such extensions, and anticipating an exponential growth in the ROI for investments into premium keyword names such as sex and poker.

Many experts believe that sex.nr is worth at minimum, tens of thousands of dollars. “It is really a unique opportunity, you don’t see many sex.cctlds up for sale… and never on ebay”, says Ryan Simari, a domain analyst. “The beauty of a cctld is that is works just like a .com, anyone in the world can view it”. SEO experts around the world all also agree that the major search engines don’t give preference to .com or one extension, thus offering a cheaper solution to small businesses who want valuable search traffic.

“Theoretically, business.ug could just as be as high ranked as business.com, and to obtain business.ug would be just a fraction of the cost it would be to obtain business.com” says Kunal Patel, SEO professional.

The ebay auction for sex.nr is due to end May 28th. The world’s domain experts will be watching closely to gauge the current cctld market. However, most experts agree that whatever the ending price is, the buyer will make a considerable profit if he/she decides to sell the name in the following year.

The sex.nr auction can be found by searching for item # 9730403630 on ebay.com or by going to dn1.org/ebay.php.

Domain name One currently sells its names through its two brokers, Sedo and Afternic. A master list of domains for sale can be found at dn1.org. Bulk deals can be arranged through email (email protected from spam bots).

# # #

Press Contact: Samuel Huang
Company Name: Domain Name One
Email: email protected from spam bots
Phone: 469-226-5924
Website:
http://dn1.org/

Let’s Drop PPC in Favor of Flat Rate

Posted in Search Engine Marketing at 10:23 pm by nielsentech

From what I’ve been seeing, I think it’s only a matter of time before contextual network advertising is largely replaced by flat-rate advertising. Why? Click Fraud!

Click fraud is out of control and the providers either can’t or in some cases I feel, won’t seriously address the problem. The losers are the advertisers. If they are lucky they will not be in an industry that’s on the radar of those doing most of the fraud, but if they aren’t they have to be making quite a bit from sales to justify what they are spending.

A Flat-Rate Ad system something like what AdBrite.com offers is the only way I can see to combat the problem. What it would do is remove the incentive for fraud completely. The other option would be for the advertising networks to gain access to the advertisers traffic information, but most advertisers will not want to give up that information, and frankly I think the effort involved to process the data is more than search engines want to take on, especially when you consider they will be reducing their income when they really see how bad the fraud problem is…!

I have to believe that the fraudsters have evolved to the point that they can commit the fraud in a slow controlled way so as to not attract attention to what they are doing. A large-scale operation could easily assemble thousands of clickers, using hijacked proxy servers, or just those free AOL accounts to cover up the abuse.

(hris

Blog At Work And Still Keep Your Job

Posted in Blogging at 10:22 pm by nielsentech

Corporate Blogging: Six Steps Help Ensure At-Work Blogs Are An Asset

If you are searching for effective ways to increase traffic to your company web site, encourage key employees to blog, but set a policy first to help ensure success. Search engines like Google elevate the rankings of web sites with continually changing content, and frequent postings to blogs are an ideal way to take advantage of that system. One important key to blogging success is to establish a well-defined policy before the practice is sanctioned at your work.

Portland, ME (PRWEB) May 10, 2006 — If you are searching for effective ways to increase traffic to your company web site, you might want to encourage key employees to blog, but set a policy first to help ensure success.

Search engines like Google elevate the rankings of web sites with continually changing content, and frequent postings to blogs are an ideal way to take advantage of that system. And according to many communications experts, blogs also allow companies to personalize their organizations, products and services, making a human connection with customers that is often difficult in this high-tech age.

One important key to blogging success is to establish a well-defined policy before the practice is sanctioned at your work. Large and small companies alike use blogging, and yet only 15 percent of companies have policies in place to address workplace blogging, according to a recent survey by the Employment Law Alliance.     Without a clear policy, the anything-goes, free-for-all attitude that flourishes on the Internet could harm your company’s reputation.

“Whether a blog becomes a useful tool for your company, or a source of irritation, is a choice you can influence with the policies you adopt today,” says labor and employment law attorney James Erwin from Pierce Atwood LLP in Portland, Maine.

To begin, each workplace blogger needs specific permission and clear direction from management, making sure the employee understands that blogging is part of their job.     Agree in writing with the blogger as to the business purpose for the blog and then require the blogger to adhere to your blogging policy.

Attorney Erwin suggests a comprehensive policy that covers at least these six key areas:

1. Expressly include blogging within the same rules that govern acceptable use of email and Internet;

2. Prohibit employees from disclosing or discussing any confidential or proprietary information;

3. Remind employees that they are expected to be respectful of the company, its employees, its customers and its competitors; and are not to post material that contains harassing, discriminatory or threatening content, no matter when or where the blogging is conducted:

4. Require employees to use their real name, not an alias, and; employees must make it clear that the views they express online are their own and not those of the employer. This policy adds credibility to the blog, as it will be viewed by readers as an independent source of information.

5. Require that any reader responses to a blog be edited for profanity, harassing, discriminatory or threatening content directed toward the company, its employees, its customers, and its competitors.

6. Create an agreement with each blogger as to the purpose of the blog, the amount of company time you will allow the blogger to devote to the practice, and any necessary restrictions regarding overtime compensation for off-site blogging.

By adopting policies that expressly address blogging, Erwin says that an employer can educate employees on specific limits and expectations. If it becomes necessary to take action against an employee because of inappropriate blogging, the employer will have fairly warned of what is problematic and what the consequences may be. This simple step will mitigate the effect on employee morale. It will also enable the employer to point to an objective, policy-based rationale for its decision to discipline or terminate, buttressing its defenses against claims of discrimination or retaliation.

If your company does not have a blog, you are missing out on an important communications medium. Currently 10 million workplace bloggers are active. More join the ranks daily. The smart ones are guided by a blogging policy that encourages meaningful communications and discourages destructive discourse.

Pierce Atwood LLP is the largest law firm based in northern New England and has 120 attorneys who serve regional, national and international clients from offices in Portland and Augusta, Maine; Portsmouth and Concord, New Hampshire and Boston, Massachusetts. For more information about the firm, its attorneys and services, please visit www.pierceatwood.com.

Contact: Jennifer Whittier
Phone: 207-791-1244

Press Contact: Melissa Field
Company Name:
Phone: 207-229-7136
Website: pierceatwood.com


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Sale Of Domain Names Produces Nearly $2.1 Million

Posted in Domains at 10:22 pm by nielsentech

Largest Live Domain Name Auction Produces Nearly $2.1 Million in Sales

The largest live Internet domain name auction ever held produced nearly $2.1 million in sales in just 3 hours Thursday, May 4, in the main event at the T.R.A.F.F.I.C. WEST Conference at the Venetian Hotel in Las Vegas, Nevada. Another piece of domain history was made during the auction when SEX.NET sold for $450,000 in the largest .net sale ever reported.

(PRWEB) May 9, 2006 — The largest live Internet domain name auction ever held produced nearly $2.1 million in sales in just 3 hours Thursday, May 4 in the main event at the T.R.A.F.F.I.C. WEST Conference at the Venetian Hotel in Las Vegas, Nevada. Another piece of domain history was made during the auction when SEX.NET sold for $450,000 in the largest .net sale ever reported.

The gavel also dropped on two other blockbuster six-figure sales during the bidding in front of a standing room only crowd. A rare two-letter .com, CD.COM attracted $275,000 and a three-letter gem, POS.COM commanded $250,000. There were dozens of other sales in the five-figure range.

Veteran professional auctioneer John Berry was flown in from Florida to call the auction conducted by Monte Cahn, CEO of Moniker.com. The auction was the centerpiece of the T.R.A.F.F.I.C. WEST conference. The event attracted more than 500 Internet entrepreneurs for the largest gathering of domain investors held to date.

T.R.A.F.F.I.C. co-founders Rick Schwartz and Howard Neu introduced the event with an October, 2004, conference in Delray Beach, Florida, and over the past 18 months have added shows in Silicon Valley and Las Vegas that have attracted domain owners, venture capitalists and investment bankers from around the world. More information on past and future events can be viewed at http://www.TargetedTraffic.com. The next conference and domain name auction is scheduled for October, 2006.

Rick Schwartz 561-997-6286

Howard Neu 954-662-1816

Press Contact: Rick Schwartz
Company Name: WORLD ASSOCIATION OF DOMAIN NAME DEVELOPERS
Phone: 561-997-6286
Website:
http://www.targetedtraffic.com


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Search System Enables Charitable Click Fraud

Posted in Search Engine Marketing at 10:20 pm by nielsentech

PRODEGE Allows Members, Community and Supporters to Make Contributions to Organization Just by Searching the Internet

PRODEGE makes it simple to use this new way to raise funds. PRODEGE provides organizations with private label search engine portals that offer a unique approach to fundraising. PRODEGE is simple to use and free to all qualified organizations.

Los Angeles, CA (PRWEB) May 1, 2006 — PRODEGE is the first socially-conscious search engine. We have pioneered a new way for charities to raise contributions with a cost-free vehicle. With PRODEGE, each participating charitable organization has its own private-label search site.

PRODEGE was designed by members of charitable organizations. We understand how difficult and time-consuming fund-raising can be. That’s why we developed this new and revolutionary tool.

PRODEGE transforms the simple act of Internet searches into a new and continuous revenue-producing stream.

Our mission is simple: Provide a state-of-the-art Internet search experience, while simultaneously raising money for the user’s favorite charity.

PRODEGE puts the power of the Internet to work for NPO’s. Last year, Internet searches generated nearly $5 billion in revenue from advertisers. PRODEGE provides charitable organizations with a unique way to tap into increased Internet search revenues.

Our strong relationship with leading search engine companies ensures the best search results, while generating a potentially endless stream of income for charitable organizations.

Private Label Search Engine Sample: www.takemehome.prodege.com

Please visit us at: www.prodege.com/organization

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Press Contact: Josef Gorowitz
Company Name: PRODEGE, LLC
Email: email protected from spam bots
Phone: 310 542 0901
Website: www.prodege.com/organization